King of the air 2023 campaign
ROLE
CLIENT
Creative direction Graphic designProduct photographyBRUNOTTIPROJECT INFO
The Redbull King of the Air is the most extreme big air kiteboarding contest in the world. Two of Brunotti’s kitesurfing athletes participated in this crazy event in Cape Town South Africa. I contributed to the design for the promotion of the Brunotti kitesurfing team. Working on social media promotion where I also did the product photograph. As well as a two-page spread for The Kite Mag issue #55. The international kitesurfing magazine.
CHALLENGE
The challenge for me on this project was to design a graphic style and supporting elements and photo’s around the artwork that has already been made by the talented Tarik Kool, with whom I collaborated on this project. The start of the King of the air competition was dependent on extreme winds in Capetown and the team had to adapt to what would happen to the Brunotti riders during the competition. Changing social posts and promo material depending on the outcome of the event.
