Windsurfing World Cup campaign style
ROLE
CLIENT
Creative direction Graphic designBRUNOTTIPROJECT INFO
Brunotti is a Dutch boardsports brand founded in 1979 by legendary windsurfer Claudio Brunotti. Windsurfing is the beginning and still the core of the brand. They sponsor the best windsurfers in becoming the world champion of the PWA Cup tour.
This year (2023) Two Brunotti athletes were ranked number one in the PWA World Cup tour and very close to getting a new world title for the men's and women's divisions. My tasks on this project was to design posters and a graphic style used for online and offline media to showcase Brunotti’s windsurfing athletes as they prepare for the next PWA windsurfing World Cup in the race for the world championship.
CHALLENGE
Design a graphic style for the Brunotti windsurfer athletes that shows them as heroes on their way to becoming the world champions. The artwork should be easy to reproduce for multiple posters, social media posters, and POS artwork. Use the limited photography that Brunotti has and incorporate it design of the campaign. The goal was to make the design simple and the windsurfers look powerful and heroic.
Social media posts
The billboard design for the Dam-X Windsurfing event. To create more awareness for Brunotti’s windsurfing team.